Vision, Values, Mission
Bard on the Beach was established in 1990 with a mandate to provide Vancouver residents and tourists with affordable, accessible Shakespearean productions of the finest quality. Begun as an Equity Co-op, Bard is now a fully professional company engaging hundreds of talented artists, artisans, technicians and year-round administrators. Bard’s primary focus is its annual festival in Vanier Park/Sen̓áḵw, which annually attracts over 100,000 people. Bard’s other key elements include education and training initiatives for both the artistic community and the general community at large.
Vision:
Bard on the Beach opens hearts, expands thinking, and builds community through the power of storytelling.
Values:
Bard values a standard of excellence and innovation, a culture of inclusivity, and the search for joy in all its work and play.
Mission:
Inspired by Shakespeare and our rich cultural landscape, we create magical theatre experiences and transformative learning opportunities.
Bard is committed to the values of equality, diversity and inclusion. It is our deeply-held belief that all three must be embedded in everything we do.